Subscribe with Enterprise

Subscribe with Enterprise – Complete Review

Enterprise, the largest car rental company in the United States, enters the car subscription market with their Subscribe with Enterprise program.


The rental car giant, which also owns household brands National Car Rental and Alamo Rent-A-Car, began testing their subscription service in May of 2019 in Minnesota, Missouri, and Nevada and has since added Georgia to that list. Enterprise’s wide selection of vehicles and the freedom to swap vehicles multiple times per month have made this one of the most popular services available.


First established in St. Louis, Missouri in 1957, the “Executive Leasing Company” was then renamed “Enterprise” after the World War 2 naval carrier the USS Enterprise. Since then, Enterprise has expanded to more than 9,000 cities and 419 airports around the world.


What does a Subscribe with Enterprise subscription look like?

Subscribe with Enterprise is Enterprise’s foray into the car subscription service market. 


For an auto-renewing monthly payment of $1499, subscribers have access to a wide range of vehicles. This monthly fee also covers auto insurance, maintenance fees, and roadside assistance. 

The highlight of Enterprise’s service is the flexibility customers have when it comes to vehicle swapping. As a subscriber, you’ll be allowed to swap out your current vehicle for a different model up to four times per month.


How much does it cost?

After an initial enrollment fee of $250, you’ll be paying a monthly subscription of $1,499. In addition, you could be subject to mandatory taxes and additional fees like TollPass Convenience.


Where does it operate?

Subscribe with Enterprise currently operates in Georgia,  Minnesota, Nevada, and Missouri.


How do I sign up?

Signing up is easy, just head over to Enterprise’s website and navigate to the “Subscribe with Enterprise” page. Once there you’ll find a quick rundown of the service and the option to sign up. 


The first step in the process will be to indicate in which state you reside (Georgia, Minnesota, Missouri, or Nevada). After that you’ll create your profile by filling in all of the usual information including your drivers license and form of payment, and then your application will be reviewed for approval – a process which typically takes 3 days.


Once you’re approved, your initial set up fee of $250 will be processed and you’ll receive an email with a welcome packet containing your subscriber ID and the phone number for Enterprise’s Dedicated Subscription Line. 


When you’re ready to reserve, just call the Subscription line and you’ll be guided through the process. Your vehicle will be available for you to pick-up at an Enterprise location and, depending on geographic location, you’ll have the option to be picked-up and brought right to your car. Vehicle delivery to the location of your choice, subject to restrictions, may also be an option in certain geographic locations.


Am I eligible for Subscribe with Enterprise?

Aside from the usual pages of small print in the Subscription Agreement, there are only a handful of criteria necessary to meet in order to be eligible. 


You need to be at least twenty five (25) years old, possess a valid U.S. Driver’s License issued your name, a valid credit card in your name, and a verifiable email and physical address.


How long do I have to wait for my new car?

After you’ve completed everything, It may take up to 3 days before your first reservation is available for pick-up.


Can I try the service before I commit to it? 

Subscribe with Enterprise does not currently offer any trial options.


Can I swap vehicles?

How do four vehicle swaps per month sound? All you’ve got to do is call Enterprise’s Dedicated Subscription Line and they’ll guide you through the process. Keep in mind that you’ll need to schedule a swap at least three business days before your desired swap date. And, again, a vehicle delivery option may be available depending on geographic location.


How do I cancel Subscribe with Enterprise? 

When you enroll you agree to an initial two month term, followed by automatically renewing one month terms. 


If, for some reason, you want to cancel your subscription just email Enterprise two weeks prior to your desired cancellation date. The fee for your final month of subscription will be prorated based on the date the vehicle is returned.


Subscribe with Enterprise vs. Lease

Though Subscribe with Enterprise might have a higher initial price tag than a traditional lease, the service has a few benefits that could even out the cost, if not tip the scales in Enterprise’s favor. 


Flexibility is the main idea with this service. For example, you can cancel your subscription any time after the initial two-month term. With a traditional lease you’ve usually agreed to a three-year commitment. Also, the option to swap your vehicle up to four times per month could offer much more utility than leasing a single model. 


The upfront cost of leasing requires a downpayment of several thousand dollars which is a larger single-cost burden than Subscribe with Enterprise’s $250 initiation fee. Combine that with the insurance coverage, maintenance, and roadside assistance included in Enterprise’s monthly fee and the service’s initial price tag doesn’t seem that expensive.


What models does it carry? 

As the largest car rental company in the United States, you can imagine that you’ll have your pick of a lot of different kinds of cars.


Also, they’re all available for the same fixed price. The one drawback with the service is that, similarly to their rental service, there’s a chance you receive a car that’s “similar” (same class of car) to the car you’ve picked. 


Here’s a list of available classes and cars:


  • Full size and premium sedan options include the Nissan Altima, Chevy Impala, Toyota Camry, Chrysler 300 or similar.
  • Compact, intermediate and Full Size SUV options include the Ford EcoSport, Hyundai Kona, Nissan Rogue, Toyota RAV4, Ford Explorer, Jeep Grand Cherokee, Nissan Pathfinder or similar.
  • Pick up truck options include Chevy Colorado, Nissan Frontier, Dodge Ram 1500, Ford F150 or similar.
  • Luxury Sedan options include the Cadillac XTS, BMW 3 Series, INFINITI Q50, Audi Q3, Mercedes-Benz GLA 250, BMW X3, Mercedes-Benz GLC 300.
  • Luxury Elite SUV options include the Land Rover Discovery, Jaguar F-Pace, Audi Q7, INFINITI QX80. 

What is included in the Subscribe with Enterprise monthly price?

You’ll have access to 3000 miles per month. Any unused miles will roll over each month until the end of the applicable calendar year, upon which any saved-up miles will expire. If, at the end of the year, you’ve driven more miles than your monthly allotments, you’ll be billed an excess usage fee of $0.40 per excess mile. 


You’ll also be able to swap your vehicle for a new one up to four times per month.  


When it comes to physical damage coverage, you’ll be responsible for the first $1,000 worth of any damage to your vehicle. Any further damage costs after the initial $1,000, will waive your responsibility for loss of, or damage to, the vehicle.


For liability protection, you and one additional authorized driver will be covered for $100,000 in bodily injury or death to one individual, $300,000 in bodily injury or death to more than one individual, and $50,000 for injury to or destruction of property.


Certain maintenance costs like oil changes, tire rotation, and other standard vehicle maintenance are included in the monthly rate. Enterprise may occasionally need you to return your vehicle for routine maintenance, in which case Enterprise will provide you with a temporary vehicle. You could be subject to additional fees if the maintenance, repair, or other service falls outside the scope of the standard maintenance offered with the subscription.


You’ll have access to basic roadside vehicle support services like replacement of lost keys, flat tire service (if no inflated spare is available, the vehicle will be towed; provided, however, that the cost of a replacement tire is not covered), lock-out service (if the keys are locked inside the vehicle), and jumpstarts and fuel delivery for up to 3 gallons if vehicle is out of fuel. Keep in mind that roadside assistance is only available in the U.S. and Canada. 


Like those catchy commercials advertise, Enterprise offers to pick you up and bring you to a participating Enterprise location to rent your vehicle. Certain geographic restrictions may apply.


What is not included in the Subscribe with Enterprise monthly price?

You’ll be paying taxes and additional fees such as Toll Pass Convenience, tickets, and citations. Enterprise won’t advertise these fees, and you can expect that these costs will vary depending on location. 


Again, you’ll be paying for any excess mileage tallied up at the end of your subscription’s calendar year. 


You’ll also be covering the cost of fuel. In addition, Enterprise asks that vehicle fuel levels are the same at pickup and drop-off. If you don’t make sure the levels are the same, you will be charged the local Enterprise re-fuel rate.


Is Subscribe with Enterprise right for you?  

This is a great option if you want access to a large variety of different vehicles and are willing to pay a premium for it. Compared to some other subscription services, at $1,499 a month, on top of the initial $250 initiation fee, Subscribe by Enterprise is not cheap. 


That said, the level of flexibility Enterprise offers when it comes to swapping vehicles and cancellation policy is mighty attractive, especially if you’re looking for a low commitment service.


And with that flexibility comes convenience. The benefits that Enterprise offers with their all-inclusive monthly payments, such as insurance, maintenance, roadside assistance, repairs and multiple vehicle swaps, are great compared to competing subscription services.


However, if the utility of frequent vehicle swapping isn’t something you prioritize, you might want to look at some other services.


Subscribe with Enterprise Help & Support 

Subscribe with Enterprise has a support line at (844)-563-4292.


Subscribe with Enterprise FAQ

Q: Are Subscribe with Enterprise new or used vehicles? 

A: All Subscribe with Enterprise cars are part of the Enterprise rental fleet which means they are usually under 2 years old with less than 25K miles of usage.


Q: Can other people drive my Subscribe with Enterprise car? 

A: You, the subscriber, and your spouse or domestic partner as long as they permanently reside with you and meet the minimum age, license, and other eligibility criteria.


Q: Can I drive Subscribe with Enterprise outside the US?

A: Vehicles can be driven throughout the U.S. and Canada. 


Q: Can I buy out the Subscribe with Enterprise vehicle if I want to keep it? 

A: Enterprise has not specified whether a user can buy a subscription car. Enterprise does sell its cars through


Final Verdict:

Flexible terms and a huge variety of cars make Subscribe with Enterprise an attractive option. You can drive a Luxury Sedan like the BMW 3 Series to work, pick up a pick-up truck like the Ford F150 for weekend work or for the tailgate party, or swap for a large SUV like the Jeep Grand Cherokee when you have to drive the kids. Just be ready to pay top dollar.


8.7Expert Score

For those who aren’t drawn by the flexibility and variety, it might not be worth the cost.

Cars variety
Flexible terms
Vehicle swapping
Mileage allowance
Easy process and support
The Good
  • Wide variety of models
  • Option to swap vehicles multiple times
  • Supported by a trusted rental car brand
The Bad
  • Not the cheapest option
  • Exact car model may not be available
  • Vehicle delivery not always available
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